Jackson Triggs' unwavering support for local Canadian artists goes beyond just a partnership – it's a commitment to nurturing creativity in sync with the land's essence. Through their program, Jackson Triggs Records, they empower emerging Canadian musicians, recognizing that, much like their wine, music is profoundly influenced by the terroir of the region. With a portion of sales from Jackson Triggs Reserve Meritage, they provide vital support to help these young talents leave their indelible mark on the music industry, fostering a harmonious blend of artistry and terroir.