Sweaty Betty, a renowned UK athleisure wear brand, embarked on an exciting transatlantic collaboration with our team, operating under a challenging 5-hour time difference. Our mission: to craft and tailor content for social media, enhance performance marketing, and bolster customer relationship management for the North American market. Over the course of three intensive months, our partnership bore fruit, yielding compelling metrics and a noticeable surge in Sweaty Betty's brand awareness across the Atlantic. Our dedicated teamwork bridged time zones to bring a taste of British activewear excellence to North American fitness enthusiasts.